Molson Canadian Beer to China Essay

This paper will analyze a products potential to enter a foreign market. The product, Molson Canadian, is a well known and reputable Canadian beer with a rich history. For our purposes, we have attempted to formulate a plan for Molson Canadian to enter the Chinese beer market. Utilizing empirical data, statistics and research on the Chinese beer market, we have gathered significant information regarding entry into this market. After analyzing China as a country, their beer market and relevant business information, we developed an effective way for Molson Canadian to be introduced into the Chinese market. In addition, we have highlighted some potential opportunities and threats associated with this plan, thereby rationalizing the entry mode we have chosen. After all the information was presented, we concluded that the most effective way to introduce Molson Canadian to the Chinese market was to export the product, utilizing distributor and import contacts to have the beer sold at on-trade sites such as upscale bars and eateries. The following information provided explains our direction and reinforces our decision to enter the market in this fashion. Introduction. The beer brand Molson is one of Canada’s oldest consumer brand names and one of North America’s oldest brands. John Molson established Canada’s oldest brewery in 1786 near the St. Lawrence River in Montreal, Quebec. The Molson company has a range of beer selection including: Molson Canadian, a lager beer containing 5% of alcohol per volume, Molson Canadian Light contains about 2% of alc/vol, Molson Canadian 6. 0 Cold Shots (6% of alc/vol), Molson Canadian Sub Zero (it can served at temperatures below freezing through innovative technology) and its new Molson Canadian 67 (contains only 67 calories). Along with the Molson brand of beverages, Molson also owns the rights to other brands such as the various Rickards brands as well as distribution rights of popular imports such as Heineken from Holland. Molson Canadian is the company’s signature beer, using freshwater from Canadian lakes and the best quality barley in the recipe. Molson’s brewing methods do not utilize preservatives in order to maintain crisp, clean and fresh taste. Instead, they use traditional best methods along with skilled brew masters to ensure best quality from suppliers to retailers. As a result, Molson has received numerous awards in the past, including the gold for â€Å"North American Style Lager† in 2008. In 2005 Molson Brewery merged in equal parts with American brewing company Coors, forming the Molson Coors Brewing Company. The purpose of this report is to introduce a marketing plan for Molson to enter the Chinese consumer market. The main objective is to analyze and determine possible ways to successfully distribute Molson’s signature beer (Molson Canadian) to the Chinese consumer market. The next sections provide country and business analysis as well as the marketing mix in order to construct an effective and efficient marketing plan. Also, an action plan will be prepared to consider implementation of strategies and their associated budgets. Country Analysis China is located in eastern Asia and is the fourth largest country in the world. It borders a number of countries including Vietnam, North Korea, India and Pakistan. China also has the largest population in the world with more than 1. 3 billion (1,338,612,968) people. China also has several languages and dialects spoken throughout the country, but the major ones are mandarin and Cantonese. (CIA Fact book 2010) China is a communist state, however in the last 30 years the nation has gradually changed from a centrally planned economy to a more market oriented economy. This transition has benefited China because it opened its’ boarders to international trade, increasing the countries import/export figures dramatically over the years. In addition, the more open economic system allowed for an influx of foreign direct investment into the country. China’s rampant growth in the past 30 years is evident in the country’s economic statistics. 2009 country GDP numbers place China as 3rd overall worldwide in total GDP with $8. 791 Trillion (US$), only second to the European Union and the United States. (CIA Fact book 2010) This figure can be put into perspective however when analyzing GDP per capita where China places 128th worldwide with only $6,500 (US$), a figure which has been improving throughout the years. Although china is one of the fastest developing countries in the world, its’ government still faces several challenges including reducing corruption, sustaining adequate job growth rates and environmental concerns such as pollution. In addition, China has long been perceived by other nations as a country not up code regarding certain policies such as human rights and intellectual property rights. However, their inclusion into the World Trade Organization in 2001 has vastly improved their global standing and many joint and domestic initiatives have been undertaken to improve the perception of China globally. Rationale for Choosing China There were several key reasons for choosing China as our target market. China’s vast population was an influence because it provided a large potential consumer base. Another reason is the large demand for beer which continues to grow as middle and upper class income levels continue to rise in the country (Datamonitor 2004). In addition, several international beer brands have not managed to effectively penetrate the Chinese market. Therefore, if an international beer company in china survives an initial tough few years, it has the potential to make significant profits going forward. The beer industry in China will be analyzed in more detail in the following sections. Other important reasons for the selection of China was that its’ healthy trade relations with Canada throughout the years. China is Canada’s 2nd largest trading partner, only second to the United States of America with bilateral trade between China and Canada reaching over $50 billion(CAN) in 2009 (Statscan, 2010). Finally, notion that China is the fastest growing nation in the world and is predicted to be the world’s largest economy by 2025 had a significant impact on our selection. (Foreign affairs and international trade Canada, 2005) (See Appendix A) Environment of the Beer Industry in China â€Å"China is one of the world’s largest alcohol producers in the world and in the next few years it is expected to go surpass the United States as the largest alcohol producer in the world† (Newman, Ian 2006). China has a very large beer market worth around $6. 154 billion (USD$) and produced more than 26,244 million litres in 2004 (Datamonitor 2004). Both of these figures are significant increases from the previous year 2003. For the majority of brewers around the world, the Chinese beer market is too large to ignore and at times, too hard to grasp because of its complicity. China is viewed as the next big opportunity in the beer industry because its large population and its high economic growth is unmatchable elsewhere. However, many international brewers have failed to penetrate the Chinese beer market. This could be due to unfamiliar market dynamics and the presence of too many domestic beer brands in the Chinese market. Although many international brands have failed, some like SAB Miller have succeeded. It is believed that focus on quality brands and long term entry plans were contributors to the success companies like SAB Miller have had in the Chinese market. Some of the leading brewers in China include Tsingato brewery, SAB Miller, Fosters Group Limited and Noble China Inc. (Datamonitor 2004) Threats and Opportunities Having looked at the general environment of the beer industry in China, our focus will now shift to the threats and opportunities in the market. First, one of the main threats is the other large beer companies and breweries that we are going to be competing with, both domestic and international. Chinese domestic beer accounts for a large percentage of consumption in the country, and as an international product, we will be facing stiff competition from other international companies already present in the market. A less concerning threat is that the older demographics in China prefer to drink more wine than they do beer. This however is contrasted by the increasing popularity of beer in the nation. The biggest opportunity is the fact that the China has largest population in the world and also that it is the world’s fastest growing country. Another opportunity is that there is steady growth rate predicted in the next few years for the beer industry (Datamonitor 2004). Another key opportunity is that Chinese consumer’s value taste and reputation in their beverage products, we believe that Molson Canadian can cater to this need with our product implementation. (Industry Digest, 2005) On the technological side, the Chinese market has several domestic brewing companies in the nation. This could be very useful because the technology to produce beer in China is readily available. On the negative side, China incorporates strict restrictions on content through various media. For example, internet censorship is common in the nation, leaving marketers with limited when choosing which type of media to use for marketing purposes (Human Rights Watch, 2006). Socially, alcohol plays an important role in Chinese tradition and Chinese society as a whole. Alcohol is used in a lot of Chinese traditional festivals and celebrations, as well as it is also a very important part of Chinese religions. Alcohol can also be found in traditional Chinese medication and also used for cooking (Newman, Ian 2006). Market Buyer Characteristics Many of the beer buyer characteristics in the Chinese market are similar to those of Canada. First, gender plays a large role in that the majority of beer consumers are males. However, the female segment of the market has steadily continued to increase as china develops further, mainly due to increased spending power of Chinese women. However, this gender bias cannot be overlooked as the female segment of the buyers is very important because in some major cities like Beijing, women make up to around 30% of beer drinkers in the city. Most of the buyers of beer in china are between the age groups of 25 to 44, similar to the demographics found in Canada (Industry Digest, 2005). Another important aspect about buyer behaviour in China is that it varies according to the region or province. The same applies for the beer market in China, for example people from the southern regions of China drink more beer at bars an pubs and banquets whereas people in the northern regions are more likely to drink beer while dining because they believe that it ads flavour to their dining. Also in the south of China the climate is very hot so casual drinking as a means to cool down is common similar to Canada in the summer months. (Industry Digest, 2005) Furthermore, reasons why people buy beer in China are important aspect for marketers. For consumers in China, value and good taste are important characteristics that consumers tend to look for. These qualities of beer products precede the importance of other factors such as price and brand reputation. Brand loyalty to domestic brands is more common in certain locations such as Beijing, but brand loyalty overall in general is not a decisive factor for many consumers in the Chinese beer industry. â€Å"People between the ages of 16 to 44 who live in Guangzhou and shanghai, switch brands on a regular basis† (Industry Digest, 2005). Selection of and Rationale for Chosen Mode of Entry into the Target Country The entry mode that we have chosen for entering into China will be exporting through an import contact that will then use local distributors to sell our product. The reason that we have selected this option is that although there is a huge potential for companies to succeed in the Chinese beer market, there are still many risks of doing business in China. By choosing exporting as our first step, it allows us to reduce financial and investment risks. Many studies have shown that having a good relationship with the Chinese government and business owners is a significantly important factor for foreign companies to success in China (Owen, 2010). Therefore, before moving into further actions such as partnerships and joint ventures, we want to have Molson establish a good working relationship with the Chinese government. At the same time, this entry mode will also give Molson ample time to develop the relationship with potential Chinese partners, as well as get better understanding about the government regulations for foreign ownership of land & building resources. Last but not least, comparing this mode of entry to partnerships and joint ventures, exporting requires less finical investment. For example, Molson does not need to build factories or set up mass manufacturing operations right away which will save a significant amount of money right from the get go. In addition, if anything goes wrong initially, this entry mode allows us to withdraw the business from China much easier than if we had already established manufacturing operations in the country. Objectives. Due to the risks that beer companies are facing in expanding into the Chinese market, Molson Canadian wants to move slowly into the Chinese market. In other words, the company wants to test the environment first and then take the necessary steps to further the expansion process. First of all, Molson Canadian will establish the mode of entry which is the exporting strategy, and then the company will choose a well known Chinese beer company such as Tsingtao as our distributor, because this will reduce the uncertainties. While working with Tsingtao, Molson Canadian wants to ensure distribution networks are reaching desired locations for sale of product and look for other possible distributors and partners as well in order to get it prepared for our future development purposes such as joint ventures or partnerships. The next objective that we suggest is gathering forecasting information for potential future margin and feedback from consumers. This step will help us to make sure if the Chinese market is really worth to investing in and develop strong indicators to our customers’ preferences, in order to better serve our customers. During this stage, Molson Canadian will also be able to get more familiarized about the Chinese regulations related to the beer companies, especially for foreign companies. After the completion of this stage, the company will be able to develop plans for future operations based on the information that it has collected from before. If the information does not support the expansion, then Molson Canadian should stop developing, and possibly withdraw the business from China. If everything goes well, the company will pick the right distributors and partners that have been evaluated before to start the joint ventures or partnerships with local Chinese companies. The reason that we decided to do joint ventures or partnership eventually is that based on information from the Euromonitor International, which states by doing a joint venture it will allow foreign companies to gain local market knowledge â€Å"These joint ventures should provide foreign companies with a necessary foothold in the market which can, in the future, be exploited by their own products† (Euromonitor International, 2004). The last objective is to work towards generating steadily increasing profits in the future, which will be in more details in our action plan. Limitations There are also limitations that could affect Molson Canadians entry into the Chinese market. As we mentioned before, the uncertainty of the Chinese market is a huge concern. First of all, the government regulations and standards are different from what we have seen in the North American market. Based on the article written by Owen, issues included the â€Å" Chinese top-down approach to standards and conformance, Openness and transparency, Low confidence in private-sector standards setting and conformity assessment, and Inconsistent implementation creates uncertainty†(Owen, 2010) are all the concerns that Molson needs to pay attention. The second uncertainty is that the intense competition will be created by both local and foreign beers companies in the crowded industry. As represented by Euromonitor International, there are several foreign breweries doing business in this market now. Many of which have found that the market is more difficult to operate than they expected before entering the Chinese market. Problems included comparatively high production costs and a fragmented market, combined with oversupply, has caused a market slowdown which led many companies to cut their prices. Many of the companies have already chosen to exit the market and cut their losses (Euromonitor International, 2004). Criteria In terms of the time frame, we estimated that will take one year to complete the objectives from 1 to 3, which is also considered to be our primary expansion. As mentioned above this includes the establishment of the entry mode- exporting, develop appropriate distribution networks, and collecting forecasting information and feedback from consumers. The secondary expansion includes the envelopment future operating plans such as joint ventures or partnerships; after everything has been created our final goal will be work towards generating steadily increasing profits in the future. We estimated that will take 1 or 2 years to finish framing the joint venture or partnership structure. Segmentation For our segmentation we decided to focus on 5 main demographic criteria’s. We obtained basic secondary data based on the past buying patterns of Chinese and other Asian consumers. From that data, we sorted and decided upon with segments of the market we would test for. We based the selection of the criteria on hypothesis testing and concluded that only traits that that appeared consistently within two standard deviations (95%) of each segment’s sample would be counted; these demographics being on age, region, ethnicity, financial capacity and lifestyle within the 18 – 45 age range. For this analysis we have ranked them in order of popularity and difference in cost relative to other premium beers; from this analysis we have distilled this ranking system. * Molson Canadian Subzero is loved for its flash and fancy appeal * Molson Canadian Lager is popular for its strong distinct flavour * Molson Canadian Light beer is popular for its smoother taste and lack of a strong after taste * Lastly Molson Canadian ‘67 is the least preferred. This is due to the misconception that diet beers are more diluted than regular beers and that consumers are getting less for their money. From our demographic analysis of Chinese consumers of a certain demographic tend to prefer certain tastes to be present in their alcohol and while these preferences are not as potent in affecting purchase decisions as they would be in north America, never the less they are significant to warrant analysis and attention. Characteristic| Characteristic Related| Price| Westernized | Stronger Alcohol| More expensive| Traditional| Smoother Alcohol| Less Expensive| Sichuan | Stronger Alcohol| Less expensive| Han| Smoother Alcohol| Less expensive|. Tibetan| Stronger Alcohol| Less expensive| Southern| Smoother Alcohol| Less expensive| Northern| Stronger Alcohol| More expensive| Old | Stronger Alcohol| average| Young| Smoother Alcohol| Less expensive| (Data Extrapolated from China’s beer consumption and Barley imports) From our analysis we can conclude that as you move up north and become more westernized the taste for alcohol becomes steadily stronger and that people value alcohol more. We have found that there are many cultural factors that the affect the purchasing characteristics of each segment. Age: Age is a significant factor when incorporating this model, with younger generations preferring relatively cheaper products than the older generation. As China’s socialistic society progress, legislation has greatly altered the spending habits of consumers. Such like the 1 child policy has left a significantly smaller working force to support the country. With most average working couples supporting 3 generations simultaneously (Adams, 2008), this can impact greatly on the decisions regarding the purchase of the luxury items such as premium foreign beer. Region: In regards to region, there are smaller difference in the tastes and spending habits of northerners vs. southerners. While the South has a higher pay-grade than those of the north, historically the south has always been a more crowded and competitive place (Trent, 2009). Thus those living there adapt to have a more conservative outlook in regards to consumption and purchases. Contrary, while the average northerner earns significantly less money they are more likely to spend extra for what they want (Trent, 2009). Also cities along the coast tend to adopt more western ideals than those located on the interior of China. Ethnicity: While china’s population is 87% Han (Doan, 2008) there is a small population of minorities that also live in china. Though living in the same country this minority have significantly different tastes from your average Chinese. These Minorities include Tibetans, Wiggers and Manchus. Lifestyle: Since China has opened its doors to international products and cultures, there have been many Chinese that have adopted a more western-lifestyle. With Western styles often come more western tastes (Qingbin et at, 1998), in contrast to the smoother taste western-styled Chinese prefer a stronger tasting alcohol. Marketing Mix This section presents strategic alternatives that Molson Canadian should take into consideration, recommendation of the suitable alternative and implementation of marketing plan through the use of the controllable elements of marketing mix. Strategic Alternatives There are two strategic alternatives that Molson Canadian can use to expand its beer brand to Chinese consumer market. Molson Canadian can expand its beer brand to Chinese consumer market by exporting its product line on trade or off trade. Alternative 1: The first alternative for Molson Canadian is to export its product line on trade, meaning that their target locations for sale are establishments which serve alcohol. For our product, we want to target specifically high end restaurants, pubs and bars. High end restaurants, pubs and bars would offer high quality products; therefore the best quality beer would also be expected from customers. One of the main strengths of Molson Canadian is that they utilize high quality ingredients as well as a team of brew masters that make sure the beer follows the high quality standards, qualities that Chinese consumers would be drawn to. Additional strengths of Molson Canadian is that it offers product differentiation such as best quality barley and no use of preservatives for its production. Also, the products country image is perceived as good quality product since it is North American which means that the products symbolize Western civilization, status and modernity (Zhou & Hui, 2003). A weakness that should be taken into account is that Molson Canadian is not well known in the Chinese market, so it may be difficult to find consumers initially. However, opportunities in Chinese alcohol industry should be considered regarding this matter. For instance, an opportunity encountered is that there is an increasing demand for better tasting and premium products, meaning that premium beer sales will be more likely to increase in upcoming years (Euromonitor International, 2010). Also, another significant opportunity is that as consumers’ disposable incomes increase, consumers will be able to spend on leisure time such as going out to pubs and bars. In fact, there is a strong development of the consumer foodservice market, as well as, an increase of premium beer in forecasted years which accounts for 70% of total value growth from 2008 to 2013 in local currency (Euromonitor International, 2009). In addition to the above points, Chinese consumers are not price sensitive regarding on-trade places, indicating that premium and standard beer will become popular among the consumers (Euromonitor International, 2009). Lastly, a major threat towards this alternative is that the rise of prices for materials such as oil and energy can affect transportation cost. The National Development and Reform Commission (NRDC) had reported a price increase of RMB 1,000 per tonne for oil which is approximately equivalent to US$ 170 in 2008 (Euromonitor International, 2009). This means that there will be a need for adjustments in terms of price of beer to circumvent export costs to China. Alternative 2: The second alternative for Molson Canadian to export in China is to sell its product off trade. For this alternative, Molson Canadian beer should be sold in small grocery stores and/or hypermarkets. In order to better analyze this alternative for better profitability of the company, a mini SWOT analysis should be established. A major strength for this company is that the beer could be sold as standard lager beer to Chinese market with product differentiation. For example, the beer could be differentiated towards its high quality ingredients used in the production such as barley and hops and its high quality control standards. A weakness encountered in this option is that Molson Canadian is not a well known beer brand among Chinese market. An opportunity for selling Molson Canadian beer off trade is that this is main channel of sales accounting for 68% of volume sales in 2008 (Euromonitor International, 2009). Also, small independent grocery stores in rural areas account for 66% of total volume sales in 2008 (Euromonitor International, 2009). However, threats should also be taken into account for this alternative. A major threat there is high competitive market between domestic and foreign beer brands. In fact, the three top companies China Resources Enterprise Co Ltd, Tsingtao Brewery Co Ltd and Beijing Yanjing Brewing Corp accounted for 41% of total volume sales in 2007 (Euromonitor International, 2009). There are also two leading international companies participating in Chinese beer market which are InBev and Anheuser-Busch. Another threat encountered is that consumers are price sensitive towards beer in off trade channels as they have a range of beer selection as well as prices that differ from different brands issues (Euromonitor International, 2009). Recommendation. The best alternative for Molson Canadian is to target on-trade businesses, especially high end restaurants, pubs and bars. The main criterion for choosing this alternative was based on willingness to pay for high priced product. Also, Molson Canadian should consider the high competition with domestic and foreign beer brands in off-trade markets. In order to reach Chinese consumers, we have weighed the pros and cons of this alternative and believe that Molson Canadian would have the best chance for success by initially focusing on selling to high end restaurants, pubs, bars and so on. The first reason for this chosen alternative is that customers will pay for high quality at any price. The customers will pay for a product that provides better taste, healthier and premium packaged products (Euromonitor International, 2010) since their disposable income allows buying better quality products. In fact, according to China Alcoholic Association, beer volume production has increased 6 % in the first half of 2009 (Euromonitor International, 2010). Also, when beer is sold in high end restaurants, its price will be set much higher price than at grocery stores, so Molson Canadian can generate profit using this method. According to Euromonitor International (2010), standard and premium beer account for only 10% of total sales volume, but generate around 50% of total profits in China’s beer sector. One of downsides towards marketing on-trade is that it may be difficult to break into the market since Molson Canadian is not recognized publicly in China. Also, Molson Canadian may face fierce competition in Chinese on-trade markets. For example, Budweiser, Heineken, Tiger, and Carlsberg are the main multinationals that have majority of the premium beer sales on trade. This alternative is preferable to the other option since it provides the means to generate long term profit and on-trade customers will favour buying high quality product as their preferences change. Another reason for choosing this alternative other than off-trade is that grocery stores will offer a variety of beer brands that are cheaper and domestic Chinese brands, therefore consumers will have more general knowledge of the products available to them. Once the strategic alternative is implemented, there will be opportunities and challenges that should be relevant to Molson Canadian. A potential opportunity for Molson Canadian is to introduce Molson Canadian 67 which is a type of beer that contains only 67 calories. This is a significant advantage for this company since Chinese people are becoming more concerned about their health and wellness. In terms of challenges that Molson Canadian may face is that there will be competition within foreign beer brands such as Heineken that could affect Molson Canadian’s profitability. Implementation In order to execute the marketing strategy of exporting Molson Canadian beer to Chinese market in high end restaurants, pubs and bars, the company should consider the 4P’s of the marketing mix. First, the product provided is Molson Canadian lager beer by Molson Coors Brewing Company which is a high quality Canadian brand which Molson Coors will be able to sell its beer as premium brand because of it offers clean, crisp and fresh taste as well as the no use of preservatives. The price for Molson Canadian beer lager is planned to be high since most of target market in China is represented by medium to high income consumers. Consumers in high end restaurants, pubs and bars will able to buy a bottle of Molson Canadian lager beer for more than 20RMB or $3US(Eumonitor International, 2009) since high end restaurants will place their price three times its market price. For the promotional aspect of our product, Molson Canadian attempt to use practices similar to those found in the North American markets. The use of commercials and posters display the refreshing qualities of a Canadian lager beer will be a major focus of the promotional ads. However, unlike the Canadian and American markets where beer commercials incorporate sexual messages to sell their products, ads in China will mirror those of beverage companies already operating in the country. To do this, the sexual appeal found in North American type commercials will be replaced with the quintessential Chinese humor found very often in Chinese advertisements. In addition, another promotional campaign will be launched in China based on the current public relations department knowledge of Molson Coors regarding drinking and driving programs. This program will be shared with the government of China to increase awareness since drink driving is one of major factor causing traffic accidents. In fact,† according to the Ministry of Public Security, the number of road traffic accidents reached 107,193 during the first half of 2009, with the number of fatalities and injuries reaching 29,866 and 128,336 respectively† (Euromonitor International, 2010). This promotional tool will be helpful to reduce barriers that the government may place for Molson Canadian. Finally, another way to promote the beer brand is to provide an event marketing strategy since ‘international sporting, economic and cultural events are strong drivers for beer consumption† (All China Marketing research, 2008). For instance, Molson Canadian can potentially sponsor the 16th Asian Games in China which is taking place from November 12th to 27th, 2010 (Guangzhou Asian Games Organising Committee ,2010). Therefore, this sponsorship will bring brand awareness. Molson Canadian may have a backup plan if the sponsorship does not work out through donating a certain amount of money to the Asian Games event so then there will be also the brand name out there for consumers. A last marketing mix factor is place which could be achieved by utilizing the same distributors of Coors Light to d.

Internet banking Essay

Internet is rapidly turning out to be a tool of world wide communication. The increasing use of Internet earlier promoted producers and entrepreneurs to sell their products online. It has also become an important source of information and knowledge. Due to this, many banking and finance organizations have come up with the idea of Internet banking or online banking. What is Internet Banking Internet banking can be defined as a facility provided by banking and financial institutions, that enable the user to execute bank related transactions through Internet. The biggest advantage of Internet banking is that people can expend the services sitting at home, to transact business. Due to which, the account holder does not have to personally visit the bank. With the help of Internet banking many transactions can be executed by the account holder. When small transactions like balance inquiry, record of recent transaction, etc. are to be processed, the Internet banking facility proves to be very handy. The concept of Internet banking has thus become a revolution in the field of banking and finance. Brief History of Internet Banking The concept of Internet banking has been simultaneously evolving with the development of the world wide web. Programmers working on banking data bases came up with ideas for online banking transactions, some time during the 1980s. The creative process of development of these services were probably sparked off after many companies started the concept of online shopping. The online shopping promoted the use of credit cards through Internet. Many banking organizations had already started creating data ware housing facilities to ease their working staffs. The development of these databases were widely used during the development of ATM’s. Sometime in 1980s, banking and finance organizations in Europe and United States started suggestive researches and programming experiments on the concept of ‘home banking’. Initially in the 80’s when computers and Internet were not so well-developed, ‘home banking’ basically made use of fax machines and telephones to facilitate their customers. The widespread of Internet and programming facilities created further opportunities for development of home banking. In 1983, the Nottingham Building Society, commonly abbreviated and referred to as the NBS, launched the first Internet banking service in United Kingdom. This service formed the basis for most of the Internet banking facilities that followed. This facility was not very well-developed and restricted the number of transactions and functions that account holders could execute. The facility introduced by Nottingham Building Society is said to have been derived from a system known as Prestel, that is deployed by the postal service department of United Kingdom. The first online banking service in United States was introduced, in October 1994. The service was developed by Stanford Federal Credit Union, which is a financial institution. The online banking services are becoming more and more prevalent due to the well-developed systems. Though there are pros and cons of electronic cash, it has become a revolution that is enhancing the banking sector. Read more at Buzzle: http://www.buzzle.com/articles/history-of-internet-banking.html

Van Gough Poet Garden vs. Monet Water Lilies

Art has been part of human lives for thousands of years. From the cave paintings to metal framework, people have gazed at arts while comparing and criticizing it. It is said that an art is representation of an artist’s lifestyle and events. Basically Artists paint on the events based on their lives. Such as Cloude Monet and Vincent Van Gough, their artwork was based on movements of Impressionism and Post Impressionism. Their interest shows outdoor environment to show effect of natural sun light or atmospheric light on day to day life scene.Claude Monet’s â€Å"Water Lilies† is the great example of outdoor paintings and Vincent Van Gogh’s â€Å"The garden of the poets† is based on two poets combining with the garden that he is referring to. Impressionist Monet was born in France while Vincent Van Gough was born in Germany. Both paintings are two dimensional and same medium Oil on Canvas is used. Water Lilies was painted in 1906 with size of 34 ? by 3 6 ? inches. Van Gough’s The Garden of Poets was painted in 1888 with size of 28 ? by 36 ? inches. Van Gough’s painting the garden of poets is based on two dimensions.The subject matter is landscape by using sunlight reflects from the leaves of the trees. Vincent Van Gough describes in his painting The Garden of poets, â€Å"a corner of garden with a weeping tree, grass, round clipped cedar shrubs and an oleander bush†¦.. There is a citron sky over everything, and also the colors have the richness and intensity of autumn†¦. † by writing a letter to his brother Theo after arriving in Arles, France. When Van Gogh took a refuge in the Yellow House and he continued to paint with quality and style.The garden of poets include a weeping tree and oleander, cypress, shrubs and bushes are colored lime green while the sky is colored citron yellow indicating at autumn season. In Monet’s water lilies, he uses alike colors green and blue. Water is colored blue while lilies are painted green. Although it does not seem real, he uses colors laid on top of each other to clarify refraction of the light and changing shades of the colors to show depth of the pond. What really separates both paintings from each other is the hidden meaning behind them.For example, when Van Gough painted the poets garden, he included the oleander to represent Boccaccio. Boccaccio was Van Gough’s younger friend and protage, the bush and the shrubs in the painting were for his other friends Donte and Petrarch. Weeping tree is the symbol for mourning or loss while the cypress symbolizes death or mortality. Even though Van Gogh included feelings for his friends and the poets he admired, the reason why he painted Garden of Poet’s was all because of Gauguin. In August of 1888, Van Gogh wrote a letter to Gauguin to come and work with him at Arles.His hopes were turned into a disappointment when Gauguin wrote back replying: â€Å"with his debts mounting by the day, his south seemed less and less probable† (Thames & Hundson, p 140, 2001). Van Gogh began to think that Gauguin would never want to come to Arles thus he became more frustrated with his life. While residing at Yellow House at Arles, Van Gogh said â€Å"If what one is doing gives a glimpse into infinity, and if one sees that one’s work has its own raison d’etre and continues beyond, then one works more serenely† ( Thames & Hudson, p 142, 2001).Van Gogh had a suspicion that Gauguin had postponed his trip to Arles was because of debt or the fact the he hated Arles but rather he had another goal in mind. With this suspicion, Van Gogh began painting the Garden of Poets. He represented his disappointment regarding Gauguin letter by weeping tree along with cypress. Van Gough painted based on his feelings while Monet painted random series of Water Lilies. Basically Monet did not have any hidden meanings behind Water Lilies.After acquiring ownership in Give rny, Monet decided to build Japanease Style Bridge over a pond and had the idea of painting water lilies where it is a random series of artwork unlike Van Gough. Another contrast between Water Lilies and The Poet’s Garden is the use of the colors. In Monet’s Water Lilies, he uses cool colors to paint water and the shadow of the skies in the water with source of sunlight and atmospheric light reflections. In Poets of Garden, green and yellow are the major colors used and the source of light is also sunlight and he uses warm colors for the skies to show the autumn season.Autumn season represents Van Gogh’s feeling towards the painting, Sadness and loss. Monet is only interested on Impressionist movement showing the effect of sunlight on outdoor objects. He does not show any feelings or hidden meanings behind his series of Water Lilies except for wealth and ownership. He paints to represent impression of objects similar to photography. â€Å"In 1893, a few years a fter acquiring ownership of the property at Giverny, Monet purchased a small pond fed by the river Ru, which he embellished as a water garden.Branches of weeping willow and silver birch hang over the water, grasses grew along undulating banks and the pond itself was planted with varieties of water lily†¦.. ’something for amusement and for the pleasure of the eyes’, Monet said. ‘It took me some time to understand my water lilies. I planted them for pleasure, I cultivated them without thinking of painting them. †(Judith Bumpus, p 37, 1991). Monet uses arc of the Japanease bridge as a frame to show different perspective of the pond as he observes it by changing light and weather. The water surface he draws has a reflective quality on the sea and rivers that had always intrigued him.He paints water as a still surface, mirror-like transparent. By viewing this painting it seems like we are standing on the edge of the water, where reflection of the atmospheri c light and trees are seen. The most visible difference between Water Lilies and The Poet’s Garden is that Monet uses impressionist mechanism to make his painting look like photography. Van Gogh on the other side uses more artistic formal style to finish his artwork. Both impressionist and post impressionist have similar point of view to describe their art work. By comparing two paintings the elements of arts are almost same.Both artists are using sun light as a light source. Van Gogh uses landscape as a subject matter and warm colors to show skies of autumn which he compares with his yellow house and long linear green grass. Monet uses cool colors to show water and light colors to show reflection. The mass of the water lilies are light, the trees in Van Gogh’s painting are heavy. The weight on the water lilies is not equally balanced; more water lilies are shown on the upper right corner than lower left corner. Lines are organic, curved, thin and soft edged in water l ilies. In the Garden of Poets, lines are organic curved, soft edged and light.The shapes are organic, actual, simple and regular in both paintings. The tones of colors are subtle, colors of paintings are realistic and both secondary and tertiary colors are used. The values of lightness are mid-range, high contrast value in Garden of Poets and chiaroscuro in water lilies are seen by viewing in atmospheric light. Monet uses colors in impressionist perspective to show shadow of the clouds. â€Å"his easel and canvases at the water’s edge he could study the play of natural colours and textures among the floating plants and among the fall and forth of overhanging trees†¦.Monet’s continuing concern with colour harmonies prompted as strongly emotive response. Foliage and flowers, seen in magical, silvery light, are transformed in glittering greens, blues, pinks and yellows. † (Bumpus, p 37, 1991) In water lilies, Monet plays with colors to show the effect of light , shadows and to show depth of the pond. He uses cool colors such as blue and pink Mass of the objects seem real, actual and light weight in water lilies, both paintings are two dimensional.The space is shallow in both paintings, Monet and Van Gogh are not interested in showing illusion in these paintings but they are painted in atmospheric and aerial perspective. Both artists use colors to show the effect of the seasons. Monet uses day light in high contrasting values. â€Å"he paints before the shadows disappear† according to A day in the country that Monet paints by using timing and he actually uses different day times to show the difference between lightness and darkness. Both painters are not interested in showing illusions. Monet shows the realistic point of view, Van Gogh on the other side uses artistic point of view. It becomes clear that the garden was really dedicated to Paul Gaugin, whose arrival he awaited and whom he expected to be ‘the new local poetâ€⠄¢. In his imagination this perfectly ordinary garden has been endowed with intensely personal and symbolic meaning. † (Bupmpus, p 39, 1991) Van Gogh shows personal intensity for Gauguin’s arrival. Monet on the other side uses his techniques to show impressionism, he uses paintings in circles and squares to try out different shadings of colors to show dusk and dawn timings in light to dark lights in his water lilies.Water Lilies is Monet’s experimental paintings â€Å"the subsequent twenty are much more experimental.. Only three continue the horizontal format. The others are square, circular, or vertical, suggesting monet was testing all of his options(Pls. 221-224). The vertical panels are more venturesome†¦Ã¢â‚¬ ¦ these vertical scenes are sliced down the middle by a meandering trail of sky. † (Tucker, p 194, 1995) An art is representation of an artist’s lifestyle and events. Van Gogh painted The Garden of Poet’s with very deep passion and emotions.This painting was all about mourning, sorrow, sadness, hopes and dreams. Van Gogh dreamed of working with Gauguin for a while and had hoped that one day he would show up to his Yellow House and work with him. Monet on the other hand was intrigued with impression with outside world and how he viewed them. Even though these two famous artists lived very different life style, they both loved art and wanted to express and share their thought with outside world. They both conveyed their message through color, shades, brushstroke and transformed a mere art into a priceless piece.

Let's Be Lefties for a Day Essay Example | Topics and Well Written Essays - 500 words - 1

Let's Be Lefties for a Day - Essay Example What is it like to be a left-hander in a world of right-handers? (I am a right-hander). To explore this, I woke up one morning and posed a restriction on my right hand by enclosing a ping-pong ball in my right hand and tying it up tightly with a sock. I began brushing my teeth. Noticing that the angles of brushing were going awry, my right hand subconsciously tried to assist. No, I told myself and desisted. (After a couple of hours, I could still detect a faint trace of bad odour). Then, bathing was an absolute horror. My sock got wet in a matter of seconds. I had to sign some cheques and write a letter before leaving for office. The result, on paper looked like a child’s scrawl. My daughter tossed me a ball and I ended up overbalancing and falling on the floor, not to mention missing it completely. We also observe people who do not elicit the same treatment meted out to us. For instance, I remember my college days when we had a guy who was good at studies. He would lock himse lf up and stick to academics. He would not join us in sports, dating or drinking. We used to snigger behind his back. He was considered ‘abnormal’. Was it right on our part to label him thus? All of us know the answer. People who do not conform to their peer-set’s so-called norms and practices are often scorned. But the attitude is not right. One cannot expect everyone to fall into the majority.

Modern greek literature Essay Example | Topics and Well Written Essays - 1000 words

Modern greek literature - Essay Example scribes the change of thoughtfulness and rebellious attitude of the poets and writers in the wake of French Revolution of 1789, and nineteenth century drama narrates the country life of Victorian era. The same is the case with the Modern Greek literature of 19th and 20th centuries, where the utmost longings, of the Greek masses, for seeking freedom from the domination of the Ottoman Empire, appears as the most prominent feature of the literature of that era. Greece had been the center of civilization for centuries, which produced exceptional and outstanding philosophers, poets and writers, including the Seven Sages, Homer, Sophocles, Socrates, Plato, Euripides, Aristotle and others in ancient times, who determined the path of knowledge and wisdom to the world at large for the future centuries to come. But the Roman invasion during the second century C.E. onwards, eclipsed the intellectual productivity of the Greece to some extent, and the country remained under the clutches of foreign control and alien influence for many centuries, which brought imperative changes in the subject-matter of both poetry and prose of the Greek authors. But the aftereffects of the foreign rule over Greece were not only negative ones; rather, the uneven and untoward political and cultural scenario gave birth to many wonderful works, which serve as the precious asset of the modern Greeks at large. Modern Greek literature is the amalgamation of divergent cultural identities and different time spans; it is therefore, the poems and prose of that period narrate the story of variety of genres and attitude in them. The works created by different Greek authors of modern times including Solomos, Cavafy, Kalvos, maintain divergent characteristics, though they have some similarities too. Dionysios Solomos is one of the greatest poets of Modern Greece, who produced his masterpiece Hymn to Liberty in 1823 in the aftermath of the Greek revolution of 1821. Each and every word of the poem reveals the

Euthanasia Research Paper Example | Topics and Well Written Essays - 2750 words

Euthanasia - Research Paper Example Thereafter, the attitudes of medical personnel are examined, in light of individuals’ ethics and morality, and based on academic studies cited. In summary, it is established that the level of commitment medical personnel – both physicians and nurses – have to their chosen religion, the more negative their attitudes to euthanasia are. The paper then touches on legislative and public approaches to this phenomenon, and contrasts these to the nature and aims of medicine, as these are understood by the public. Both the reliability of, and the absolute nature of medical diagnoses, as well as the ability of a terminally ill patient to make rational decisions are highlighted. Both are found to be less than satisfactory, and the paper concludes with the Christian perspective that God has ultimate power over life and death. Euthanasia, therefore, is not a morally or ethically acceptable practice. Gielen, J., Van den Branden, S., Van Iersel, T., & Broeckaert, B. (2011) â€Å"The Diverse Influence of Religion and world View on Palliative-Care Nurses’ Attitudes towards Euthanasia† Journal of Empirical Theology 24 (2011) pp. 36-56  © Brill Publishing Holt, J. (2008) â€Å"Nurses’ attitudes to euthanasia: the influence of empirical studies and methodological concerns on nursing practice† Nursing Philosophy (2008) Vol. 9 pp. 257-272  ©The Author and Blackwell Publishing Ltd. Van den Branden, S. & Broeckaert, B. (2011) â€Å"Living in the hands of God. English Sunni e-fatwas an (non-) voluntary euthanasia and assisted suicide† Med Health Care and Philos (2011) Vol. 14 pp. 29-41 DOI 10.1007/s1 1091-010-9280-1 Published online: 1 September 2010  © Springer Science+business Media B.V. 2010 Varelius, J. (2006) â€Å"Voluntary Euthanasia, Physician-Assisted Suicide, and the Goals of Medicine† Journal of Medicine and Philosophy 2006 Vol. 31 pp. 121-137 ISSN: 0360-4310

Domestic violence Assignment Example | Topics and Well Written Essays - 2000 words

Domestic violence - Assignment Example The title identifies the variables in the study and the types of people who participated in the research process in the article. The article deals with a very social problem which is domestic violence and which has been on an increasing trend in the US. There is no specific focus on theories and therefore the title of the article also does not contain the mention of any specific theories. But one of the identified negative aspects in the title of the article is that the title is too long and further it is divided into two sections one is â€Å"Domestic Violence and Immigrant Communities in the United States: A Review of women’s Unique Needs† and the other portion is â€Å"Recommendations for Social Work Practice and Research†. From the title of the article it is understood that the main focus is on the domestic violence and immigrant communities in the US. Under the marking system the title of the article can be awarded 4 points.   2) With reference to the abst ract of the article it is effective and appropriate. ... The highlights of the results have not been described in details but only a brief outlook has been provided. The abstract states that Literature review has been provided and also recommendations have been stated which is appropriate for any abstract. The abstract states that complete interferences at both macro as well as micro levels have been provided to reduce domestic violence in immigrant communities. The abstract also states that future directions have been provided. Analyzing the abstract of the article the abstract can be awarded 4 points. The reason of awarding 4point is that the abstract could contain more statistical information regarding the percentage of population who experience domestic violence in the US especially among immigrant communities. â€Å"Abstracts should not include references top tables and figures, descriptions of published work, or reference citations. Conclude the abstract with one or two major points of discussion† (Smith, 1998, P. 93) 3) To be gin with the introduction and the literature review are effective and appropriate. The researcher has provided a very satisfactory introduction which states that every intimate relationship has a contained risk of domestic violence. The researcher begins by identifying the specific problem area of domestic violence. It has been stated in the introduction itself the literature which is analyzed is mainly for the period of the past five years. In the literature review strong evidence of literature regarding the patriarchal cultural values, the social acceptance of violence has been provided. In the literature review section it has been stated that cultural differences are related to the perception of domestic violence

The Trans-Atlantic Slave Trade Essay Example | Topics and Well Written Essays - 750 words

The Trans-Atlantic Slave Trade - Essay Example The Europeans would transport manufactured commodities from Europe to Africa. These commodities included guns, metal items, cowrie shells, tobacco and clothes. Guns enhanced the expansion of empires and access of slaves from among Africans. European traders transported slaves to the Americas on ships across the Atlantic Ocean (Rawley and Stephen 35). Besides the initiatives that the Europeans took to get slaves, some Africans were more than willing to help in enslaving their fellow Africans. It was not hard for these Africans to do this because it was not their first time to deal with slaves. Even before the coming of the Europeans, there were Africans who had their own slaves.Also, some Africans had dealt in the slave trade with Islamic Arab merchants in North Africa from as early as 900. African traders would capture slaves, and transport them to seaports that were convenient for European traders (Lovejoy 23). If there were no people eligible for enslavement in their local communit ies, African traders would raid other communities. The Europeans then transported the slaves back to their homeland to work in their plantations. These activities are what made up the stages that made the Trans-Atlantic trade triangular. Notable occurrences marked the middle passage. The middle passage refers to the transport of slaves from Africa to America. It took the Europeans up to three months to get the slaves to the Americas. Slaves experienced many challenges all the way through the middle passage.... Besides the initiatives that the Europeans took to get slaves, some Africans were more than willing to help in enslaving their fellow Africans. It was not hard for these Africans to do this because it was not their first time to deal with slaves. Even before the coming of the Europeans, there were Africans who had their own slaves. Also, some Africans had dealt in the slave trade with Islamic Arab merchants in North Africa from as early as 900. African traders would capture slaves, and transport them to seaports that were convenient for European traders (Lovejoy 23). If there were no people eligible for enslavement in their local communities, African traders would raid other communities. The Europeans then transported the slaves back to their homeland to work in their plantations. These activities are what made up the stages that made the Trans-Atlantic trade triangular. Notable occurrences marked the middle passage. The middle passage refers to the transport of slaves from Africa to America. It took the Europeans up to three months to get the slaves to the Americas. Slaves experienced many challenges all the way through the middle passage. These challenges started with the slave ships carrying more slaves than their capacity could allow. Slaves were, therefore, congested in ships and had no choice but to live through immense fatigue and risk of contagious diseases. Many succumbed to diseases such as small pox and dysentery, and some captains would throw sick slaves into the ocean. Slaves endured the solar heat and the heat that came from their congestion. They put up with whipping, torture and abuse by the shipping crew. At some point, the slaves joined in resisting and revolting against mistreatment

Hamza Yusuf Essay Example | Topics and Well Written Essays - 1000 words

Hamza Yusuf - Essay Example He schooled in California and the East Coast. Hamza spent the summer of his 12th year in Greece where he learnt the catechism within the advanced Christian studies. After returning from Greece, Hamza went to an experimental school in Marin County. He attended high school in the East Coast. In high school, Hamza started concentrating on God and religion. He came to the realisation that his Christianity was because his parents were Christians.1 In 1977, he was converted to a Christian. He believed that most people in the West failed in their realisation of oppression in Muslim states because of culture. He opted to live as a Muslim in the West than living in other Muslim countries. He believed that Muslims live well in the West. Thereafter, in 1996, he and his colleagues founded Zaytuna Institute. This prepared for the revival of traditional study methods and Islamic sciences. Yusuf took a stance against religious justifications for the terrorist attacks. Hamza has been an outspoken an d passionate critic of the foreign policy in America and an extremist for the responses towards the policies. He has managed to draw criticism for Muslim extremists in the East and West. His writings played a crucial part in his abandoning of extremism. Pre-9/11 Radical Before the bombing in September 11, Hamza had expressed some radical Islamist sentiments on various occasions. He praised the idea of Muslims being the threat to society. He argued that the threat was geared towards fighting against the inhumanity and injustice in the society. He argued that they were not to fight against the jihad. He depicted the American culture as spreading the diseases such as AIDS and cancer. In 1995, Hamza rallied against Judaism. They believed that God became biased in calling Jews in Mt. Sinai and that the rest of the people in the world are rubbish. He condemned the Jewish religion and regarded it as a racist one. He criticised Christians for associating themselves with Jews, yet they rejec ted God and crucified Him.2 In 1996, Hamza described US as a country with so little to be proud of, both in the present and past. He compared his reverence for Islam with the democracy in America. In his comparison, he said that he was an American citizen by birth and not by choice, and he resides in the country, not by choice but by the conviction of spreading Islamic messages in America. He argued that he became a Muslim since he never believed in false gods of the society. He believed that convention resolutions were meaningless Masonic exercises used by men to ensure that nothing changes. From Jamil al-Amin to George Bush In 2001, Hamza talked of fundraising for the legal defence of Jamil al-Amin in Irvine. He combined the praise for al-Amin with the harsh attacks on the United States. He portrayed US as a country plagued with anti-Muslim conspiracies. He praised the courage of al-Amin and condemned the acts of the government that aimed at silencing him. He also claimed of unjus t trial and life sentencing of Omar Abdel-Rahman, after he conspired to kill the former President of Egypt, Hosni Mubarak, as well as plotting to bomb the Holland and Lincoln tunnels. He criticised US for institutionalised racism. He hinted on a catastrophe hitting US, and true to his words, the 9/11 terrorist attack happened. His tone dramatically shifted where he denounced jihadists by warning Muslims not to emulate them. He condemned the act saying that it was pure murder and not holy war. Closet Radical or Newborn Moderate: Hamza’

Questions Essay Example | Topics and Well Written Essays - 1000 words - 10

Questions - Essay Example Economics on the other hand views sustainability in relation to value because Economics fundamentally examines the relationships between ends and scarce means. Hence, the scope of Economics covers the ability to maintain a financial worth of the products and services over a period of time when they are demanded and needed by constituents of the society and the community. This has to do with elements and aspects of behavioural matters and behavioural techniques that are used by the various constituents as a means of examining and evaluating various variables to identify the way people seek to maximise their ends in relation to the resources available at every point in time. Hence, the position taken by Economics is one that utilises aspects of the rational human being and how s/he seeks to maximise returns of a given stock of resources as opposed to the natural science approach which uses scientific methods to estimate the stock of natural resources without the inclusion of human sent iments and human expectations. Neoclassical Economics is about the use of various aspects of rationality to attain maximum returns from a given level of resources. Thus, the neo-classical Economists argue that the rational consumer must seek to attain the most from a given level of inputs whilst the rational producer also produces the highest volume of products with a given volume of stocks. Thus, in viewing this, neo-classical Economics are meant to provide a framework within which people will gain the most from what they utilise or seek to use. Thus, the two concepts and the two ideas are synthesised to suggest that neo-classical economics seeks to support a position where the society work to attain the most from the environment. Social and Ecological complexity on the other hand asserts that there must be some degree of sensitivity to the consumption of natural resources and in utilising aspects of the natural environment. Hence, the consumer will have to ensure that he

Psychometric Testing Business Proposal Essay Example | Topics and Well Written Essays - 2500 words

Psychometric Testing Business Proposal - Essay Example It will rationalise the arguments for seeking an external experienced provider in order to advise and action that implementation. To create awareness amongst branch, regional and national management of the necessity to improve retention levels of existing telephone sales operatives within the organisation. To introduce new methods at the recruitment stage in order to achieve this. Typically this indicates that with a drop-out rate of approximately 3 new staff a month, HFC is losing on average  £1,944 each year just from the loss of newly recruited CAM staff leaving the company after just one month of employment. If applied and monitored successfully the implementation of psychometric testing could be used more widely across other departments within the organisation to ensure greater levels of high performance amongst staff, in addition to overall long term improvements in staff satisfaction. A number of companies have been identified and researched with a view to obtaining the best approach to this methodology and an ability to advise accordingly in terms of the principal objectives of this proposal. It is estimated that an assessment of all the identified specialists in psychometric testing will be presented and the successful tender agreed upon by July 2008. With a new strategic approach to the recruitment process enforced by August 2008. The current questioning system employed by HFC relies on 24 questions which have a numeric scoring system. This does not allow for any thorough quantative or qualitative data to be recorded or investigated for accurate results specific to the candidate. It is clear that this present system affords updating to inform a more accurate interpretation of the candidates commitment, knowledge and realistic expectations prior to being considered for employment. The scope of this proposal is to make a case for

The Huffington Post Essay Example for Free

The Huffington Post Essay Introduction I. Open with Impact (Visualization and imagery will be used to tell an impactful story using pathos/emotional appeal. Then state a fact/statistic immediately following the story to persuade the audience using logos/logic. ) We’re getting to those last few weeks of the term; tests piling up and it seems we just have no time for anything but school. Picture this: All weekend long you’re studying for that very important final you have to take on Monday which could easily be your chance to pass the class. You get your good night’s sleep, and you’re feeling great in the morning but you realize you woke up a little bit later than usual. You skip that apple and orange juice on the way out and just head straight to class. You jump straight into the test and halfway through, your stomach starts roaring. You’re starving, you can’t concentrate on the test, you can’t recall any of the things you studied about that whole weekend. You try to finish your test as best you can and you walk out of class knowing you ended up with the grade you know you don’t deserve. II. Thesis statement (Parts 1 2) A recent survey done by the NPD group, the leading market researcher in North America, found that 31 million people choose to not eat breakfast at all. Many people skip that apple and I’m here to tell you about why breakfast can be the most important choice you make in the morning. III. Connect with Audience IV. Preview: I’ll be talking about A. The myths and excuses on why people skip breakfast B. How eating breakfast has a correlation with your grade C. The possible outcomes of skipping breakfast constantly. The first thing I’ll be talking about are the misconceptions and the usual excuses for skipping breakfast. Body I. Main point (Inoculation) Misconceptions and excuses of skipping breakfast breakfast MythFact 1. It’s not that important! 1. A good breakfast provides the nutrients to start your day right. It can help you stay awake and have the energy to get through the morning. 2. Might gain weight! 2. According to WebMD, they say that eating breakfast can actually can help you reach and maintain healthy weight. Can help control appetite and you’ll be eating food when you can best burn the calories 3. No time! 3. How long does it really take to eat a bowl of cereal. Make toast while you’re getting ready to head out and eat it on the way. Some breakfast is better than none. Now that you’ve heard the misconceptions on skipping breakfast, I’ll be talking to you guys about how breakfast can correlate with your grade in class. II. Main point (Graph) Researchers conducted a study at a community college in Texas where they examined the link between eating breakfast and how it affects test scores. A. The students who ate breakfast scored better on the test than those that didn’t. Now I’m not trying to say studying isn’t a big part of doing well in class, what I’m trying to say is that†¦ B. After waking up in the morning, the body needs a fresh supply of glucose or blood sugar which is the brain’s basic fuel. Without it our brain simply doesn’t work as well as it should. People have a harder time understanding new information, attention spans significantly drops and they just don’t remember things well. C. So, bottom line. Eating breakfast can help you do better in school. Now that I’ve shown why you should eat breakfast, I’ll be talking about why you shouldn’t skip it. III. Main point A. Skipping breakfast can hurt your GPA. I know when I skip breakfast, rather than paying attention to the lecture, I doze off and daydream about what I’ll be getting at chipotle later. B. Not only that, your metabolism rates are lower when you skip breakfast. And since you’re starving yourself till lunch, you’re more prone to binge eating and making those unhealthy food choices. So people that want to lose weight, shouldn’t skip breakfast at all. C. And lastly, people that skip breakfast are missing out on bacon and pancakes To end my presentation, I just want you guys to answer these two questions Conclusion I. Call to Action A. Who here is coming with me to Denny’s and ordering that Grand Slam right after class? B. Who here is going to start thinking about not skipping breakfast in the mornings and putting it as one of your priorities sometime soon? â€Å"Thank you. † References: 1. Aubrey, Allison, Roseanne Pereira, and Marc Silver. A Better Breakfast Can Boost a Childs Brainpower. NPR. NPR, 31 Aug. 2006. Web. 01 Dec. 2012. http://www. npr. org/templates/story/story. php? storyId=5738848. 2. Polis, Carey. 31 Million Americans Skip Breakfast Each Day. The Huffington Post. TheHuffingtonPost. com, 11 Oct. 2011. Web. 01 Dec. 2012. http://www. huffingtonpost. com/2011/10/11/31-million-americans-skip_n_1005076. html. 3. Zelman, Kathleem M. Importance of Healthy Breakfast: Why Skipping Is Harmful. WebMD. WebMD, 03 Jan. 0000. Web. 01 Dec. 2012. http://www. webmd. com/food-recipes/most-important-meal.

Product Life Cycle Theory in International Business

Product Life Cycle Theory in International Business Klug, Adam, 2006. Theories of International Trade. Routledge. This is a book from 2006 by Klug Adam and edited by Warren Young, Michael D. Bordo and Daniel Schiffman. The book tackles on various subjects of international trade including balance of payments, macro economics, political science, international relations, trade and tariffs and on business and economic issues like history and theories. Information contained in the book is very resourceful when studying international trade as its obtained from a through survey that Israeli economic historian conducted looking extensively on the different theories of international trade. Chacholiades Miltiades. 2006. The pure theory of international trade. New York: Transaction Publishers. In this book by Miltiades several theories as of international trade including the classical, neoclassical as well as the modern theories with special attention given to the problems, welfare and growth. In addition to that discussions of the major works done by major contributors in the field of international trade are included in this book. Fr instance contributions by scholars like Heckscher, Ohlin, Ricardo and Mill through Meade to the growth models of Johnson, Uzawa and Solow. In this book problems are sated clearly with easy and convenient solution being sought in each case with the technical topics in the filed discussed in several chapters as well as appendices may be omitted fro less advanced studies by lower level students without necessarily interrupting with the continuity of the book. Markusen,R James. 2004. Multinational firms and the theory of international trade. California: MIT Press. Markusen in his book above on interaction trade despite he obvious importance that multinational firms has in international economics, both theoretical as well as empirical research on such firms has usually been separately conducted especially on international trade. Therefore in this book the author has provided a comprehensive integration of both field and it has achieved this by drawing on two decades of research focusing on the interaction of scale economies, factor endowments, trade costs and competition. Decisions about whether to acquire or build a foreign plant are analyzed separately from the decisions regarding place of raising the financing. Stark John. 2005. Product lifecycle management: 21st century paradigm for product realization. Birkhà ¤user. This book explains the significance of product life cycle management both from the business as well as technical points of views. Explanations given are supported by examples which show how the world class engineering and manufacturing companies successfully implement product life cycle management. This book is very resourceful as it introduces product life cycle management which is a holistic view concerning product development, supports the use as well as the disposal for the industry globally and all these is based on the experience derived from internationally renowned companies. In addition to that the book also shows how one can take full advantage of the product lifecycle management, ways of preparing people to working with product lifecycle environment, ways of making best choices reading personal situations thus help in providing a deeper understanding as well as in the nurturing of skills that are needed to implement product cycle management successfully promoting achieveme nt of a world class product development as well as support performance. Finally the book also gives access to companion websites that contain further material reading the topic. Electronic databases Rubera Gaia, Griffith David Ordanin Andrea. 2011. Incorporating cultural values for understanding the influence of perceived product creativity on intention to buy: An examination in Italy and the US. Journal of business studies. March 2011. Vol 1 no 1 This paper was written in response to the increasing competition globally changing the market place in which new products are introduced to. Therefore the paper helps in extending the knowledge on the effects of a perceived product thus contributing to study literature through empirical investigation of the influence of cultural values on relationships between creativity dimensions of meaningfulness, novelty and intentions of buying process. The paper utilizes the schmaltz values framenwork in theorizing the cultural differences. This paper involves use of results obtained from a case study done between 206 Italian and 201 United States based consumers. Hofstede Geert, Cultural dimensions in management and planning. Asia pacific journal of management, Vol 1 No.2 pg 81-99. Management skills are culturally specific thus management techniques or even philosophy appropriate in one culture does not necessary mean its appropriate for another. This paper describes extensively scope of work related cultural differences based on research conducted in more than 50 countries around the globe. In addition to that it carries a discursion on how these differences affects validity of management techniques as well as philosophies in various countries that lay within the functioning and the meaning of planning. Hoftede Geert, Asian management in the 21st Century. Asia pacific Journal of management. Vol 24, No 4 pg 411-420. This paper is inspired by the recent research that reveals that fundamental differences regarding the goals of business leaders from various societies. Result which are contrary to the popular opinion that crucial elements of management process shows a strong continuity over a period of time, with variation from one country to another which is often as a function of the local culture. Therefore this paper explores the general characteristics of Asian management compared to management in other parts of the world focusing on the impacts of the Asian management and its origins of culture on the merging Asian multinationals as well as the state of art in management in the 21st century business world. Reuer Jeffrey Tony W Tong, 18 February 2010. Competitive consequences of interfirm collaboration: How joint ventures shape industry profitability. Journal of International Business Studies 41, 1056-1073. Based on contrasting results obtained from recent research on international business regarding he use of knowledge of joint venture in increasing through competitiveness and the research on industrialization organization economic which reveal that joint venture can also be use in various ways to attenuate completion ,this article therefore joints the two streams of research on reducing or enhancing competition through empirical testing of the effects of various types of venture on the organization profitability. Thus this paper yield results reading the above issues and also shows the importance of adopting contingent approaches in evaluation of competitive implications of various joint ventures. Finally the paper also addresses on the values of reinvigorating international business research con competitive context as well as consequences of interim collaborations. Rink Davi, 12th April 2002. Product Life cycle Research: A literature Review. Journal of Business Research Vol.7 no 3 pg 219-242 This paper contains resourceful information on the various issues .first is the review of the scope of product life cycle research, areas that require further research and finally provide guideline to be used by future researchers. This paper offer tentative conclusions which are advanced as compared to empirical evidence due to its paucity. For instance it conclude that the most common product life cycle used is the classical bell-shaped. It also has result on the success of the application of product life cycle which it finds that it has been met with quite some success. The paper also has information on the least researched areas which include the effects of different characteristics of the firm on product life cycle and the actual utilization of product life cycle strategy theories among the business planners. Finally the paper has extensive literature on validation of the existing product life cycle concept among the nondurable consumer goods leading to the conclusion that a res earch that is more diversified as well as extensive should be conducted in the future. Items public on the Internet Mullor-Sebastian Alicia. Winter 1983.The product life cycle theory: empirical evidence. Journal of international studies retrievable from: http://www.jstor.org/pss/154692 This article presents resourceful information based on three empirical test of the product cycle theory which is based on information obtained from United States data which is relatively new hence giving information on larger number of products as well as lower levels of aggregation as compared to data used in the earlier tests. The papers also provide information regarding the behavior of industrial products behavior in relation to the theory product cycle theory on world markets. in addition to that it provide result on the behavior of the individual products based on the theory. Finally the paper offer policy implications concerning the reliance of development strategies in industrial sectors rather than on individual commodities. Pomfret Richard.2008. Lecture notes on international trade theory and policy. World Scientific retrievable from: http://books.google.com/books?id=MJDuoEHuIUsCdq=Theories+of+international+tradesource=gbs_navlinks_s This book resource is available online and it provide a very comprehensive review of the international theory on international trade as well as on trade policy, including a coverage of all the research areas that have been studied including the heterogeneous firm trade models as well as trade costs. In addition to that the book proceeds to give an in-depth analysis of the history of trade policies and evolution of global trading system primarily lay an emphasis on the important policies as well as the controversial issues that include Doha Round, regionalism, fair trade as well as anti dumping duties. Olling, Renà ©Soà «nen. 2003. Feature based product life cycle modeling. Retrieved from: http://books.google.com/books?id=rYYonETpoZoCdq=Product+life-cycle+theorysource=gbs_navlinks_s In meeting the ever increasing high demands regarding improvement and speeding up of the product development process fro concept of customer feedback, feature based technology is the critical factor. Therefore it sis expected to providing better approach that enable integration complete product design process chain. this resource therefore provide a lot of important information including chapters encompassing significant phase of product development right from the conceptual design to recycling process covering topics on Knowledge based engineering, Life-phases modeling, *Manufacturing process cost estimation; *Technological links among assemblies, Multiple-view geometric modeling, Product recovery estimation, Machining preparation, Product deterioration prediction and Manufacturing modeling. This books include of a selection of resources obtained from International Conference on Feature Modeling in Advanced Design-for-the-Life-Cycle Systems (FEATS 2001) held in Valenciennes, France in June 2001. Hill, Charles (2007). International Business Competing in the Global Marketplace 6th ed. New York: McGraw-Hill. Retrievable from: www.ebookfree-download.com//international-business6th-edition-charles-hill-pdf.php The book resource is easily accessible in the ebook.com and it has information on the stages that are involved in a product lifecycle. It gives information on the definition of terms on the topic, as well as the introduction, stage, growth stage, maturity stage and finally the decline stage. In addition to that it offer finer detail of the process hence its in details thus can be used as good resource for literature reviews and deeper understanding of the theory of product life cycle as well as the its management. The product life cycle theory Is the Product life-cycle theory significant when it comes to dynamics of international business in this modern era? Essay Plan. In addition to explain the theory of product life cycle, the theory is an economic theory that was developed by Raymond Vernon and it was based on observation that united sates firms introduced a higher proportion of the 20th century worlds new products and more of such products were first sold in the United States market. Example of such products s includes the instant cameras, television, personal computers, photocopiers as well as semi conductors (Chacholiades, 69.) The theory was developed after the Heckscher-Ohlin model failed to explain the observed pattern of international trade. The product life cycle is usually used to understand as well as analyze the various maturity stages of products and industries especially as product innovation and diffusion influences the long terms patterns of the international trade. Products life cycle was used for the first time in 1965 by Theodore Levitt in a Harvard business review article (Hill, Charles, 103). Product life cycle management is therefore a relatively new paradigm for the process of product manufacturing as it enables the company in management of its products through out their life cycles in the possible most effective way. Such management has several benefits to the company and these include the following: aid the company getting its products to the market as quickly as possible, provides a better support for the use of such products, and finally helps in a better management of their end-of-life (Klug, 424). Considering todays high competitive global markets companies are expected to meeting the increasing demands of its customers as well as rapidly continuously and rapidly improving its products and services. Thus for any company to realize such demanding goals the product life cycle management enhance the company efforts of meeting such demand by extending as well as bringing together previously separate filed s like the computer aided design, sustainable management, product data management, enterprises resource planning and the life cycle analysis and recycling (Olling, 203). Product life cycle has several stages which are the introduction stage when the company consults a through market research and develops its product, growth stage follow and in this stage involves strategies that gain the customers attention to help increase products market share, maturity stage (stage where most companies struggle in maintaining their respective market shares, growth stage )and finally the decline stage when the revenues generated from the sales of the products start to deep due to factors like market saturation, latest technological development and finally as a result of stiff competition (Pomfret, 108). The typical pattern of product life cycle has several exception which include the following: it exclude products that have very short life cycles, the luxury and service goods, products that require some specialized labour, products differentiated from competitive offerings and finally the theory excepts products for which its transportation costs are relatively higher (Chacholiades, 678). The typical theory of product life cycle by Vernon has several draw backs that include the following: the theory is les effective when it comes to explaining recent FDI trends, it also helps in explanation of the location of production unfortunately it doesnt explain the initial advantage of the firm moving areas. In addition to that the theory also appears dynamic in nature i.e. Its only programmatic and the final drawback is that it ignores licensing. Since the adoption of the theory by marketing it has achieved a universal acceptance and this is attributed to its appeal and wider application (Mullor-Sebastian, 567). The theory has been widely quoted and frequently taught element of marketing and this has it being very influential as it has been seen in other theories ranging from new product development, in the positioning and differentiation and finally in the portfolio analysis(Klug, 324). Thus product life cycle as Weber provide an intuitively appealing as well as readily understandable framework of analysis process to be used fro considering future growth.

Case Study On Aurobindo Pharma

Case Study On Aurobindo Pharma Global strategy for Indian pharmacy companies and the opportunity in emerging markets: A case study on Aurobindo Pharma Focus Aim: To understand the trends in Indian pharmacy companies which have been recently going global by investing abroad with an intention for market expansion? Objectives: To find out the strengths of the Indian Pharmaceutical Industry and analyse the pattern of Mergers and Acquisitions by various companies across the globe. To throw light on the strategies followed by Aurobindo Pharma in acquiring other pharma companies. Context The research includes strategy of the emerging pharmaceutical companies in India and understands the trends and process of the companies that have been going global to expand their market in the world-wide. Literature review: In pharmaceutical sector around the world, India ranks 4th in terms of volume and 13th in terms of value. In the year 2006 the value was USD 7.42 billion, the growth has been increased by 12.9% over the previous year. In this total sales 90% of the sales are accounted as generics and the remaining are patented drugs. Now a dayà ¢Ã¢â€š ¬Ã¢â€ž ¢s governments of various countries, patients and industries are pulling attention towards generic drugs, due to lower in cost and less RD investment than compares to that of the patented drugs. In the year 2005 the generic market has been increased by 20% in the world which is four times that of the patented drugs and three times that of the pharmaceuticals market. US market alone had acquired 44% of the generic drugs (Pharmabiz, 2009). The Compound Annual Growth Rate (CAGR) of generic drugs in Indian pharmaceuticals has been increased by 16.6% during the period of 2001-05. The expected CAGR during the period of 2009-14 would be 13.2% and appro ximately the total value may reach $15,490m in 2014 (Research and Markets, 2009). In the year 2009 in India there were more than 80 FDA approved plants, Italy (55) and China (27). The Indian pharmaceuticals companies like Cipla, Dr. Reddyà ¢Ã¢â€š ¬Ã¢â€ž ¢s lab; Wockhardt, Lupin and Nicholas Piramal are doing well in developed market such as US and Europe. These companies have exciting values in formulation, bulk drugs, generics, novel drug delivery system, new chemical entities, biotechnology etc (Research and Markets, 2007). 4.1 Indian pharmaceutical market structure: Source: Cygnus, 2007 According to Dr. Richard Gerster, à ¢Ã¢â€š ¬Ã…“The Indian  pharmaceutical industry is a success story providing employment for millions and ensuring that essential drugs at affordable prices are available to the vast population of this sub-continent.à ¢Ã¢â€š ¬? The Indian pharmaceuticals ranks very high in terms of quality, technology and the range of medicines manufactured. Indian pharmaceuticals market will grow 10-14%, to touch $40 billion by 2015 (Mckinsey, 2009). India has a powerful biotechnology that can overthrow by the revolution of agriculture, healthcare, industrial processing and environmental sustainability. In India there are 100 research laboratories and more than 400 educational and training institutes across the country (Pharma India, 2005). Major companies in India 2006 Source: company annual report FY 2006-07, *annual report 2006 December ending. In the above figure y-axis indicates to turnover (Rs.bn) Indian pharmaceuticals is divided into two benefits, one is strong domestic consumption growth and robust export opportunities (Indus view, 2009). 4.2 Mergers and acquisitions of Indian pharmaceutical companies The major reason for acquisitions is to attaining access to new technologies, clinical research, catapulting the market share and platform for improving custom synthesis and working with new clients. The major companies acquiring acquisitions in India are Ranbaxy, Dr. Reddyà ¢Ã¢â€š ¬Ã¢â€ž ¢s, Dishman and Wockhardt. In generics Acquirer Target Value USD million Date Dr. Reddyà ¢Ã¢â€š ¬Ã¢â€ž ¢s Beta pharm (Germany) 574 Feb-06 Ranbaxy Terapia (Romania) 324 Mar-06 Ranbaxy Ethimed NV (Spain) Mar-06 Ranbaxy Allen spa (Italy ) Mar-06 Aurobindo Milpharma (UK) 13 Feb-06 Jubilant organosys Target research association (US) 34 Oct-05 In branded formulation Sun pharma Able laboratories (US) 24 Dec-05 Valeant pharma (2 facilities) (Hungary, US) 10 Aug05 Active pharmaceuticals ingredients (API) Dr. Reddyà ¢Ã¢â€š ¬Ã¢â€ž ¢s Rocheà ¢Ã¢â€š ¬Ã¢â€ž ¢s API business (Mexico) 59 Nov-05 Matrix Docpharma (Belgium) 263 Jun-05 Over the last decade the outsourcing has become the important part for the pharmaceutical companies. The main reason for the outsourcing is rising pressure to reduce costs, and time-to-market, this leads to the increasing the technical demanding areas such as drug discovery and biotech RD. Outsourcing opportunities has been rapidly growing in the market like Eastern Europe, China, India. Indian pharmaceutical industries are putting effort on the development of the product for global generic market and this will be visible with the DMF filing at the US FDA (DMFs are generic dossiers filed with the FDA in order to allow the API to appear in marketed drugs). 30% of the DMF filings at US FDA are filed by Indian companies. Dr. Reddyà ¢Ã¢â€š ¬Ã¢â€ž ¢s, aurobindo, cipla, Ranbaxy, matrix and lupin are the leading Indian companies of DMFs filed in US. From the sources of US and European countries they made research on Indian based pharmaceuticals companies regarding merging and acquisitions and they were pleased to announce some name to the Indian companies and decided to name as à ¢Ã¢â€š ¬Ã…“Indian Pharmaceutical MNCà ¢Ã¢â€š ¬?. Mainly US and European countries have focused on Indian due to the vast change in research work done and the main plus points for them were the laws of Indian government have changed drastically like providing new opportunities to launch patented molecules this point made them interest in investing Indian pharmaceuticals, and likewise India pharma is becoming strong manufacturing stand and with low-cost development, manufacturing destination. Source: Shivani Shukla, 2006. The global has been rapidly changing into the generic market; here are some companies that have been invested, acquired and deals in 2008-09. Green cross Pharma in Singapore was acquired by Ascent; Pfizer plant in Ireland was acquired by Hovione, PharmaPro manufacturing facility was acquired by URL Pharma, ECR pharmaceuticals was acquired by HI-Tech pharmacal.   Source: Research and Markets, 2009. Indian pharmaceutical market in U.S., has been continuously increasing, a $440 billion market appoints 47% of the global pharmaceutical market. In February 2009, Indian pharmaceutical companies including large and mid-sized all together have assured approvals for 15 Abbreviated New Drug Applications (ANDAs) (Indus view, 2009). Strategies: In order to expand their market some companies have entered into foreign markets in generic drugs segment. Some companies have entered directly by setting their own sales and marketing organisation, either in organic manner or through acquisitions and others have entered these market through partnership or merging with well established companies. Ranbaxy acquired Ohm Laboratories in US in 1995, Jubilant Organosys acquired Cadista pharmaceuticals (formerly Trigen Laboratories) an US generic company in 2005. Aurobindo Pharma gained an FDA-compliment formulations manufacturing plant in Dayton, New Jersey in 2006, in the same year the company acquired Milpharm LTD in UK. Dr. Reddyà ¢Ã¢â€š ¬Ã¢â€ž ¢s approved as a MHRA manufacturing facilities in UK. Wockhardt has a manufacturing facility in UK, Ireland and France (espicom, 2009). Aurobindo Pharma: Aurobindo was founded in the year 1986, by Mr P.V. Ramaprasad reddy, Mr. K. Nithyananda reddy and some highly committed group professionals. Aurobindo pharma launches Asiaà ¢Ã¢â€š ¬Ã¢â€ž ¢s largest formulation facility in India in 2009. Vision of the company is à ¢Ã¢â€š ¬Ã…“To become Asias leading and one among the top 15 generic Pharma companies in the world, by 2015 (aurobindo, 2009). RD of the company lies in developing intellectual property in non-infringing processes and resolving complex chemistry challenges. Aurobindo pharma expects to reach $2 billion by the end of the year 2013, the company licensing deal with Pfizer to sell generics drugs in more than 70 emerging companies and developing market in India (Fierce pharma, 2009). Aurobindo pharma is the first company that makes acquisition in Europe acquires Milpharm in UK in 2006, on agreement with the U.K. Whyte group LTD and Iracot LTD. This acquisition makes the company to gain immediate access to European markets. This company is profit making company in generic; it takes ownership over hundred Marketing Authorizations (MAs) Medicines, and Health care products Regulatory Agency, UK (UK MHRA). Milpharm records  £7.7 million in 12 months of period ended 30th September 2005 (Aurobindo, 2006). Source: THE HINDU, journal, 2006 Source: PR Domain News Release, 2006 The above pie chart indicates that Aurobindo pharma exports break-up in the year 2006 Research methodology à ¢Ã¢â€š ¬Ã‹Å"Researchà ¢Ã¢â€š ¬Ã¢â€ž ¢ the term fundamentally means expedition for information or data collection. It certainly means to accumulate the information regarding certain queries and to build up a convinced scheme for that question. If there is no such a word like research all the scientific and social projects could be resulted in guess work and inexact data.   The descriptive or relative, qualitative research work is typically probing, in concern it can either contain some or all the criterion mentioned below. (Miles, 1994) Extremely intensified and drawn out contact in the field. Designed to attain a holistic or complete picture. Little consistent instrumentation is used. Most analysis is done with words. Take into account the experiences, opinions and feelings of the participants. The research strategies generally used are the chosen case study and the grounded theory. 5.1 Research paradigm A research paradigm is expanded to the critical thinking of the students that may help the students to gain a clear view about the research with the different examples. Positivist paradigm is based on the philosophical idea which explores the social reality. Positivism paradigm has been influencing the educational research for a long time, later half twentieth it is criticized due to the lack in subjective states of individual. 5.2 Research approach There are four different types of research approaches, they are specification of a theory, design based on the theory, implementation, and evaluation. This research includes deductive and inductive quantitative comes under deductive and qualitative comes under inductive. Quantitative method mainly includes objectively, caution and types of questions in this are pre-specified and outcome oriented. Qualitative mainly includes subjectively, meaning of the report. Types of questions are open-ended and process oriented. 5.3 Research method The research study is basically to understand the impact of pharmaceutical industries that have been going global to increase their market. Thus, given the research aim and objectives of the study, methodology that is employed for this study is basically to desk study rather going for primary survey method. The Aurobindo Pharma chosen for the case study is taken into account with a view point and to review how the company acquired and merged with other companies. 5.4 Sampling procedure A sample is a finite part of statistical population, whose properties are studied to gain the information of the whole (Webster, 1985). When it comes in case of dealing with people, it can be defined as a set of respondents picked out from a larger group for the reason of survey. So as a part of sampling technique the questionnaire is to be conducted between a selected group of actual client and non client households during the course of the survey. 5.5 Method of data Analysis The published data collected on the pharmaceutical industry will be analysed with the help of diagrams, graphs and pie charts and draw conclusions based on the results obtained. Saunders et al (2003) claims that there is no standard models to analyzing qualitative data but discuss one technique where the data are disaggregated into meaningful categories that are subsequently rearranged and analyzed for related data and key themes. Data collection Secondary data collection The data is mostly collected from the secondary form of publications like articles, Indus view, InPharma publishers, Cygnus business consulting and research, Pharmaceutical journal newspapers, Pharmabiz, market and research. Primary data collection Primary data is the collection of ideas all the way through the chain of various semi-structured consultations conducted by the researcher. This data can be collected by conducting interviews and by daily written record of experiences and observations. The research includes questionnaire, case Ethical consideration Time plan Activity July August September Week Number 1 2 3 4 5 6 7 8 9 10 11 1.Holiday 2. Read Literature 3.Finalise Objectives 4. Draft Literature Review 5. Read Methodology Literature 6. Devise Research Approach 7. Draft Research Strategy and Method 8. Develop Questionnaire 9. Pilot Test and Revise Questionnaire 10. Administer Questionnaire 11. Enter Data into Computer 12. Analyse Data 13. Update literature read 14. Complete remaining chapters 15. Submit to tutor and await feedback 16.Print, bind 17. Submit